Super Simple Nonprofit Messaging Framework

I was talking to a fellow nonprofiteer last night who was lamenting that her organization didn’t have crisp, compelling messaging for everyone to use. Instead, they all used variations on a not very compelling theme. Let’s be honest, she is not alone.

All too often, organizations use their mission statement as their key message and they don’t have a messaging framework by target audience. This is a huge missed opportunity. Huge.

Your mission statement is important, as are your vision and values statements. (See this great article by the Community Driven Institute if you need help creating mission, vision, and values statements.) But mission statements are usually written by and for an internal audience and, therefore, don’t make external stakeholders go, “Wow, that’s an organization I want to get involved with!!” Put another way: nonprofits end up with messaging that is technical accurate but not compelling.

If your organization doesn’t have compelling messaging or if each person working their uses their own version of a compelling message, do your organization a big favor: create a messaging framework and then give everyone their very own copy.

Here is a template to help you develop a Nonprofit Messaging Framework. It’s simple, straight-forward and will make people jump for joy at the opportunity to learn more about your nonprofit.

Do you have a messaging framework you love or a tip on how to create successful messaging for mission-driven organizations?

Source: Do Good. Get Noticed.